House of Tequila is a Pernod Ricard company which takes care of brand management for the group’s exciting range of tequila and mezcal. Their commitment is to introduce the world to incredible flavors which you can only expect from the Made in Mexico family of brands.
Prismatic has been in charge the 6 last years of all their 5 brand websites: Altos, Olmeca, Del Maguey, Avion and Tahona.
We handle the complete UX and UI design for all websites, ensuring each brand maintains its distinctive identity while adhering to Pernod Ricard's overall visual standards. Through weekly collaborative sessions with the product team, we define functionality requirements and craft optimal user experiences.
Our team manages comprehensive search engine optimization across all brand websites, implementing customized strategies aligned with each brand's key performance indicators. We provide detailed quarterly and annual performance reports, tracking progress against established metrics. Additionally, we've expanded our services to include cutting-edge Generative Engine Optimization techniques.
We provide comprehensive data analytics and insights across all digital touchpoints, including social listening, Google Analytics implementation, and strategic keyword planning. Our team delivers executive summaries alongside detailed quarterly and annual performance reports, utilizing custom KPIs and advanced tagging systems to measure success against business objectives.
We're proposing and developing AI features like the interactive Margarita builder for Altos: create your own perfect Margarita with our AI assistant. We're also developing AI-powered content generation, image generation, video generation, etc.
