Exclusively for nonprofits and NGOs

Scale your impact with $120,000 USD per year in free Google Ads

At Prismatic, helping out NGOs is in our DNA. We help you unlock a Google Ad Grants award worth $120,000 USD per year. We take care of everything: the paperwork, the technical setup, and all the legal stuff. If somehow the grant is not approved, you don't owe us anything. Zero risk.

Schedule your free discovery call No commitment · No upfront payment · 30 minutes
Google Partner Google Partner · 10+ years
Organizations that trust Prismatic
10+ years
95 clients
Google Partner PNUMA / ONU Fundación Coca Cola Fundación VISA Fundación Banamex Fundes Fundamental Ekole IPAS Parc La Garenne PNUMA / ONU Fundación Coca Cola Fundación VISA Fundación Banamex Fundes Fundamental Ekole IPAS Parc La Garenne

We know that running marketing and
fundraising for an NGO is no easy task.

Every day, you're facing one of two scenarios:

01

Scenario 1 The budget simply doesn't exist

Your NGO does incredible work, but relies on word of mouth, organic social media reach (which keeps shrinking), or in-person events. You want to reach thousands of people—but you just don't have a budget to run digital ads. Your message stays invisible while larger organizations dominate the space.

02

Scenario 2 You're already running ads,
but your limited budget is holding you back

You're allocating valuable resources—possibly donor funds—to pay for Google Ads campaigns. You know it works, but every click costs money. That money could be going toward your mission, your people, or your operations.

What if tomorrow you could access a free ad budget worth $120,000 USD?

Find out how

What is Google Ad Grants, and why
does your NGO need it today?

Imagine showing up on Google every time someone searches "where can I donate", "how can I volunteer", or "what are the best NGOs for this cause" for free, every single day of the year.

Google Ad Grants is Google's program designed specifically for nonprofit organizations. Google provides eligible organizations with a free advertising credit of:

$120,000
USD / year

Free advertising credit on Google Search, with no time limit.

What can your NGO use this
$120,000 USD per year for?

Donor Acquisition

Drive traffic from people who are already actively searching for causes to support financially. Every click is a potential donor landing directly on your donation page—without your NGO spending a single dime on it.

google.com
donate to an NGO
Sponsored Your NGO — Donate and Transform Lives Today www.yourngo.org/donate
Sponsored Example Foundation — Direct Aid www.foundation.org

Volunteer Recruitment

Find people ready to lend their time and talent to your cause. Show up on Google when they search for "environmental volunteering," "how to help my community," or any term related to your mission.

ads.google.com
Volunteers 2026 Active
12,847 Clicks
384K Impressions
$0.00 Cost
Keywords
"environmental volunteering" 8.2%
"how to become a volunteer" 6.7%
"help my community" 7.1%

Awareness & Visibility

Educate the public about your cause and position your NGO in front of institutional stakeholders, government actors, and media. Build brand authority at zero cost with a permanent presence on Google.

ads.google.com
Campaign Summary Last 30 days
2.4M Total impressions +34% vs. previous month

Data-Driven Decisions

Gain invaluable insight into what people are actually searching for around your cause. Sharpen your impact strategy, messaging, and fundraising with real search data—the most valuable resource in modern marketing.

analytics.google.com
Search terms
Query Clicks CTR
social aid near me 1,240 9.3%
donate to social causes 890 7.8%
children's education NGO 672 11.2%
volunteering in my city 534 6.5%
trustworthy foundations 421 8.1%
Start with my free discovery call — no commitment

// The challenge

The program is free, but getting the grant and keeping it are NO easy tasks without the right support.

Anyone can start an application through "Google for Nonprofits," but the reality is tough: the rejection rate for poorly prepared applications is high—and worse, losing the grant once you've earned it is surprisingly easy.

Risk #1

Bureaucratic Rejection

Google requires very specific legal statuses depending on your country. A single error in the documentation can delay the process by months.

Risk #2

Wasted Time

Your mission is to change the world—not to wrestle with technical platforms or wade through endless forms. Every hour lost to this is an hour taken away from your valuable time.

Risk #3
Critical risk

The Biggest Risk:
Suspension

Google enforces compliance policies with extreme strictness:

  • If your monthly CTR drops below 5%… you lose the grant.
  • If you bid on generic keywords… you lose the grant.
  • If you haven't set up conversions right… you lose the grant.

This is where Prismatic comes in. We're experts in digital marketing, and a certified Google Partner with over 10 years of experience. We know the rules of the game better than anyone—and we will work to make sure you never lose your grant.

Google Partner Google Partner · Since 2014

$120,000 USD in advertising per year, at zero risk to your NGO.

At Prismatic, we love supporting high-impact projects, so we've built an offer where all the risk is on us. It works simply and transparently:

Step 1
$0 USD

Free Evaluation & Application

We handle everything—building your file, managing the relationship with third-party validators, and submitting the formal application to Google. You only provide the documents.

If Google rejects the application: you owe us absolutely nothing. Zero.
Step 2
Starting at 4% of the grant value

Full Implementation & Ongoing Management

Only once you see the free ad credit live in your Google Ads account will we begin invoicing for our services. This covers not just the application process, but also full onboarding support, campaign setup, launch, and ongoing management at every stage.

Why does this make complete financial
sense for your NGO?

If you're already spending on Google Ads

Once you obtain the grant, you'll stop spending your own money—and gain unlimited free advertising, with no expiration date.

If you haven't invested in Google Ads yet

You're gaining access to a $120,000 USD per year search visibility asset. No prior experience required.

Claim my grant now — without risks

A process designed to
save you time

1 / 5
30 min

Discovery Call

You fill out our quick form and we meet. We check your legal status and confirm whether you're 100% eligible. We won't waste your time.

45 min

Campaign Strategy

We make sure your first campaigns are laser-focused on your key objectives—so you get maximum return on your grant, and that budget truly drives your mission forward.

A few days

Application Building

You send us the required documents, plus access to your analytics account. We take care of all the technical paperwork, third-party validations, and the Google for Nonprofits submission.

2 – 4 weeks

Review & Wait

Google reviews the full application. Timing can vary depending on country and complexity. We handle all the follow-up.

Green light

Approval & Launch

Your account receives the free advertising credit. We kick off onboarding, and you're ready to make an impact on the world.

Getting the grant is just the beginning.
Here's how to make the most of it.

Once you have your annual $120,000 USD budget, you need to spend it strategically—and in strict compliance with Google's rules—to keep it. While you're free to manage your account in-house, most of our clients trust Prismatic to run their entire digital ecosystem.

Monthly Google Ad Grants Management

We manage your account month after month. We maintain the 5% CTR threshold, optimize conversions, create campaigns, and prevent suspensions.

Organic Visibility (SEO & GEO)

Search engine optimization plus AI-recommended presence across tools like ChatGPT, Gemini, and Perplexity.

Web & App Development

Google requires a fast, secure website to keep the grant. We build high-conversion sites and custom mobile apps.

Social Media & Integrated Strategy

Strategic social profile management, advanced analytics, and email marketing to retain and engage your donors.

Artificial Intelligence Innovation

AI agents for 24/7 donor and volunteer support. Private AI ecosystems to streamline your internal operations.

// Our packages

Choose the plan that's
right for your NGO

12 months No commitment
Save up to 26% with the annual plan

Colibrí

Ideal for

NGOs that want to take advantage of the Ad Grants program with limited time and resources.

$500 USD / month Save 26%
Start with Colibrí
  • ✓Ad Grants application process 100% guarantee
  • ✓$120,000 USD / year in free Google Ads 100% guarantee
  • ✓Complete initial analytics setup
  • ✓Real-time dashboards and reporting
  • ✓Complete initial campaign setup
  • ✓Campaign creation Up to 3
  • ✓Performance review with a specialist Every 2 months
Most popular

Ajolote

Ideal for

NGOs that want to build a reliable and sustainable acquisition channel.

$800 USD / month Save 20%
Start with Ajolote
  • Everything in Colibrí, plus:
  • ✓Unlimited simultaneous campaigns
  • ✓Monthly performance review with a specialist
  • ✓Continuous keyword optimization

Ocelote

Ideal for

NGOs looking to combine their grant with paid media for fast growth.

$1,300 USD / month Save 16%
Start with Ocelote
  • Everything in Ajolote, plus:
  • ✓Monthly account review with an Account Manager
  • ✓Conversion-focused landing page audit
  • ✓Paid Ads management across up to 4 channels (Meta, TikTok, LinkedIn…)

Águila

Ideal for

NGOs that want to build a complete, high-performance digital acquisition engine.

$2,650 USD / month Save 12%
Let's talk about your case
  • Everything in Ocelote, plus:
  • ✓Complete SEO management (search engine optimization)
  • ✓Complete GEO management (generative AI optimization)

Not sure which plan to choose?

Schedule a free call and we'll help you find the best fit for your NGO—no commitment.

Book now

All packages include the Ad Grants application with a 100% success guarantee. If Google doesn't approve, you pay nothing.

Everything you need to know about Google Ad Grants and Prismatic

Still have questions? Schedule your free discovery call and we'll answer them personally.

Google requires your organization to hold verified nonprofit legal status. The exact status depends on the country the organization is based out of. Contact us for more details.

We're an international agency with a presence across 4 continents, and over 10 years of experience as a Google Partner. We work with NGOs in Europe, Latin America, and beyond.

GEO (Generative Engine Optimization) is the practice of optimizing for AI-powered search engines like ChatGPT, Gemini, and Perplexity. As more people use AI to find information, it's essential that your NGO shows up in those generated answers. Prismatic is a GEO pioneer in Latin America.
We believe technology should serve those who serve others.

We're not an agency that works with NGOs. We're impact-driven people who also do marketing. This makes all the difference.

What we build

Internet ZER0 by Prismatic

The environmental footprint of digital technology now generates more greenhouse gas emissions than civil aviation. To combat this, we built Internet ZER0 by Prismatic — a free tool with which any company or NGO can measure the exact carbon footprint of their website.

internet-zero.com
internet-zero.com
What is the environmental impact of your website?
https://yoursite.com Test
+40,000 web pages tested
4.2% energy
3.2% CO₂
0.2% water
5.6% electricity
What we do

Voices for Climate Action

We've delivered talks on Green IT at the Mexico Climate Action Week (Climate Week Latam), supported by the United Nations.

" What we believe

Every click should have a purpose

Choosing Prismatic means partnering with a team that shares your vision and your urgency to leave a better world for our children.

Claim my grant now — without risks

Trusted by

Google Partner PNUMA / ONU Fundación Coca Cola Fundación VISA Fundación Banamex Fundes Fundamental Ekole

Don't let $120,000 USD slip away this year.

Every month without Google Ad Grants is $10,000 USD in lost visibility. Google's policies can change at any moment. Take advantage of our offer and let's start building your application today.

Reserve my free session
Guaranteed results No upfront payment 30 minutes